Twitter isn’t free
I recently saw a comment from someone on LinkedIn asking if Twitter is the ultimate free marketing tool. Twitter isn’t free though.
The cost is the time that you spend on it to create effective conservations with people, build an audience and then engage that audience. That takes time, and time is worth something. I’ve seen plenty of businesses try to hop on Twitter and then simply throw information at people. That’s not conversation, that’s not engaging, that’s spamming. It’s not just about finding somewhere that enough people will read or see what you have to say, it’s finding that platform and then saying something of value that engages those people. Only folks who are providing some sort of direct connection and making their audience feel valuable will yield positive results. Again, time spent is the cost.
That said, I think Twitter is a very unique tool in that the potential return on investment can be very, very high. Use it as an effective extension of you, and it can really produce for you.
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~ by g14matthew on January 5, 2010.
Posted in Uncategorized
Tags: conversation, small business, social media, Twitter, web2.0
